The chances are that at some point your company will have to undergo transformation in order to respond to shifts in the market, new technologies or disruptive startups.
Writing for Havard Business Review, Clark Gilbert, Matthew Eyring and Richard N. Foster advocate an approach that they claim is “both more practical to implement and more sustainable”. It hinges on the two following insights:
1) Major transformations require two separate efforts working in parallel. The first – “transformation A” – repositions the core business, adapting the current model to the altered marketplace. The second – “transformation B” – is a separate, disruptive business for developing innovations that will become a source of growth in the future.