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Transforming your culture: the five guiding principles

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Companies such as Facebook, Google, Cisco and IBM not only offer shining examples of innovation – they are also models for strong corporate culture, writes Kispert for Chiefexecutive.net.

While Kispert acknowledges that the cornerstone of a company culture is that it’s unique, he insists there are five guiding principles that can be used to transform a company’s culture, driving employee engagement and profits in the process:

1) Listen first. Employees must embrace the changing culture and they must feel part of the process if they are to participate and commit to the cause.

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