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Treat strategy as a hypothesis to be tested

Jack Smith

Wells Fargo committed fraud on a massive scale; technicians at VW developed software to hide its cars’ real diesel emissions.

Writing for Harvard Business Review, Amy C Edmondson and Paul J Verdin speculate that the reason these firms got it so wrong was that, instead of listening to and learning from employees’ experience and concerns, they insisted on implementing strategy which looked good on paper, but didn’t work in practice.


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Source Article: Your Strategy Should Be A Hypothesis You Constantly Adjust
Author(s): Amy C Edmondson and Paul J Verdin