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Using creativity to help your business stand out from the crowd


Creativity can be the key to catching customers, according to Daigo Smith, co-founder of UK online dating website Loveflutter, writing for The Guardian.

Smith summarises the company’s key learnings from the creative process that brought the site to life and “helped generate the industry buzz seen on both sides of the Atlantic”:

• Scan your crowd and take a look at your competitors and industry. Identify which life cycle stage your industry is in: infancy, growth, maturity or decline.

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Source Article: How Creativity Can Be The Key To Catching Customers
Author(s): Daigo Smith
Publisher: The Guardian