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Using data to persuade and influence

Michael Kidner

Your data team may be sitting on valuable insights – but struggle to communicate them. Use a team approach to unlock the full potential of your data.

In recent years companies have invested billions in data collection and analysis. Data is changing our relationship to fields as varied as language translation, retail, healthcare and basketball. But the presentation of data science to lay audiences – the ‘last mile’ – hasn’t kept pace. Writing for Harvard Business Review, Scott Berinato advocates a team approach to get the most value out of your data.

THE ‘LAST MILE’ PROBLEM

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Credits:
Source Article: Data Science And The Art Of Persuasion
Author(s): Scott Berinato