Understand the Chinese marketing mindset if you want to enter China, grow your operations there – or simply compete globally.
Chinese marketers have developed a unique approach tailored to China’s mobile-first consumer. It relies on the creation of shareable, viral content and the presence of dominant, channel-straddling media giants. It is faster, cheaper and more effective than traditional Western marketing. Writing for Harvard Business Review, Kimberly A Whitler argues that this approach has advantages for everyone.
HOW CHINA IS DIFFERENT