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What’s your unique success proposition?


These principles, taken from my book, The Unique Success Proposition, constitute the Success Quotient, which holds the key to all forms of human achievement. The USP can consist largely of:

  • Skill
  • Knowledge
  • Ideas
  • Execution
  • Instigation

The USP may be an amalgam of two or more of the five. But you are unlikely to achieve success unless you can agree truthfully with one or more of these statements.

1. I have greater skill than others in this activity.

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