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When and how to join the social media debate

Tom Phillips

President Trump cut chunks out of two national monuments in Utah. The CEO of outdoor clothing supplier Patagonia, Yvon Chouinard, hit back by pasting the slogan “Who stole your land?” across the firm’s website. He also says he’s going to sue. Chouinard is just one of a slew of CEOs taking to social media to debate social issues.

But when should business leaders get involved, and when should they leave well alone? Writing for Strategy+Business, Eric J McNulty explains how to cultivate the art of corporate conversation.

MILLENNIAL EXPECTATIONS

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Credits:
Source Article: When Should A Ceo Tweet About Controversy?
Author(s): Eric J McNulty
Publisher: Strategy+Business