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Where’s your next threat coming from?

Tom Phillips threat

A new product threatens your business, but how should you respond? Should you scramble to copy the new offering or focus on your core business? It depends on the type of threat, says Alexander Kandybin, writing for Strategy+Business.

Not all threats are the same. Kandybin outlines three different types of market threat and describes the appropriate countermeasures to tackle each one.

DIFFERENT TYPES OF THREAT

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Credits:
Source Article: Diagnosing Dislocation
Author(s): Alexander Kandybin
Publisher: Strategy+Business