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Why brainstorming needs to change

brainstorming

Brainstorming is often unproductive but changing the way you do it can trigger a flow of strong ideas.

The unwritten rules of a brainstorming session are that all ideas are valid and everyone should feel supported and safe from criticism, no matter how weak or unworkable their suggestions.

However, writing for Entrepreneur, Michael DiBenedetto, CEO of Chicago-based food-delivery search engine, Bootler, says it’s no wonder that such an unnaturally soft atmosphere tends to create few groundbreaking solutions.

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Credits:
Source Article: The New Rules Of Brainstorming
Author(s): Michael DiBenedetto
Publisher: Entrepreneur