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Why digital communication is no substitute for face-to-face management

Eduardo Paolozzi, Landscape, Flowers Gallery

With the business environment now relying heavily on digital technology for communication, the importance of face-to-face management is emphasised by Jerry S. Wilson at Businessweek.com.

Wilson is a board-elected senior vice-president of the Coca-Cola Company, where he serves as president of the global McDonald's division, and is also co-author of the book Managing Brand You.

He believes people need actual human interactions, digital contact is a poor substitute, and information relayed digitally can be unreliable or misleading.

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