On Bloomberg Businessweek, Karen E. Klein examines entrepreneur Sasha Gurke's advice on keeping a business thriving – the overall theme of which is: think like an engineer.
As Klein explains, Gurke has been on been on both sides of the start-up equation. He trained as a chemical engineer in his native Russia before emigrating to the US, working for the American Chemical Society and then moving into entrepreneurship as co-founder and senior vice-president of Knovel, a company with 70 employees and nearly $30 million in revenue.
Although technicians are usually urged to think more like entrepreneurs, Gurke reverses the advice. He tells Klein that there are four skills that entrepreneurs should borrow from the engineer's toolbox, explained below: