fbpx
Menu Close

Why good communication is an essential aspect of entrepreneurship

why-good-communication

Writing for HBR.org, Stever Robbins says it is important for entrepreneurs to develop their communication skills, warning that "silence isn't golden; it's dangerous".

He observes that CEOs of start-up companies don't have the luxury of professional writers, a PR department and other skilled professionals to deliver important information, unlike their counterparts at large corporations. The start-up CEO, therefore, has to be the number one communicator at all times.

Robbins says: "Most important is to never underestimate this role… Even if there's no good news to share, say something!"

Please log in or take a free two month subscription to continue reading