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Why it’s time to review your pricing strategy


How would you like to achieve the financial benefits of a major company shake-up…

  • without severance costs
  • without any people/organisation issues, but…
  • with an immediate impact, ‘a quick win’, that flows straight through to the bottom line?

To achieve this miracle, you only need to look at one of the most basic activities of any company – your pricing strategy. Back in 1996 I was shown some research by a very bright bunch of consultants, which indicated that CEOs didn’t give enough attention to exploiting revenue opportunities, especially in pricing strategy.

This left a significant profit upside remaining untapped. Another piece of research showed that opportunities to re-engineer profitability, mainly by better cost and process management, might have peaked. I’m sure that situation is no different today.

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