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Why you need a connected strategy

Bernard Cohen

If you want to improve customer experience, you must use technology to ensure you’re continuously connected to your customers, write Nicolaj Siggelkow and Christian Terwiesch for Harvard Business Review.

Customer service is at the heart of any successful business. New technologies are revolutionising the way in which businesses approach customer service.


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Source Article: The Age Of Continuous Connection
Author(s): Nicolaj Siggelkow and Christian Terwiesch