If you don’t know what the demand windows for your products are, not enough of your customers will be demanding them.
“The most predictable characteristic of today’s consumers may be their variability,” say Emre Sucu, Matt Egol, and Edward C. Landry writing for Strategy+Business. The predictable customer of a certain age, gender and postal code is a thing of a past. As the options of places, times and methods by which to consume continue to grow and change, so too do consumers’ behaviours.
WHAT IS A DEMAND WINDOW?