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Why you need to understand your products’ demand windows

If you don’t know what the demand windows for your products are, not enough of your customers will be demanding them.

“The most predictable characteristic of today’s consumers may be their variability,” say Emre Sucu, Matt Egol, and Edward C. Landry writing for Strategy+Business. The predictable customer of a certain age, gender and postal code is a thing of a past.