Digital technology has put a wealth of human data at our fingertips. How can we be sure we are using it responsibly and ethically?
There’s no doubt that facts and statistics offer valuable insights that can be employed to boost business. But it’s vital to lay down ground rules as a company before using personal information to our advantage, says Paul Daugherty, writing for MIT Sloan.
As technology romps ahead, it’s never been easier to gather wide-ranging details about people’s everyday lives, habits and even digressions. Data is a valuable currency in the digital age, but using it unwisely can cause long-lasting damage.