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You want big data? Maybe you have enough data already


Big data has been hyped to such an extent that companies now expect it to deliver more than it actually can, according to Jeanne W. Ross, Cynthia M. Beath and Anne Quaadgras, writing for Harvard Business Review.

However, Ross, Beath and Quaadgras insist that the biggest reason many companies’ investments in big data fail to pay off is that they do a poor job with any kind of information they have; they don’t manage it properly and fail to gain insight  from their analysis to allow them to make worthwhile changes.

Investing in high-end analytics tools won’t help. Before a company can benefit from big data, it needs to use the data that’s already embedded in its core operating systems and use it to support its operating decisions.

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Source Article: You May Not Need Big Data After All
Author(s): Jeanne W. Ross, Cynthia M. Beath and Anne Quaadgras