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Avoid the pitfalls of moving into fresh markets

fruit market stall

When you embark on a new venture, resist the temptation to be smug – get appropriate advice and employ fresh strategies.

As an experienced entrepreneur you almost certainly have a tried-and-tested business formula you rely on to stay on top of the game. But it’s risky to believe that model will carry you smoothly into a new market, writes Chris Myers for Forbes.

Sharing the wisdom he accrued while taking his own company, BodeTree, into the franchise market, Chris suggests three key ways to avoid the trap he calls the “illusory superiority complex”.

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Source Article: How To Break Into A New Market
Author(s): Chris Myers
Publisher: Forbes