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How to hold onto your startup’s soul

Tom Hammick

New businesses often have a unique energy that grabs people’s attention and entices them to devote themselves to making it a success. But it’s easy to let it slip through your hands, says Ranjay Gulati, writing for Harvard Business Review.

The magical soul of a startup binds founders, employees and customers together as they embark on a shared journey of growth and innovation. 

The problem is that, as an organisation develops, it becomes increasingly difficult to hold onto that special entrepreneurial spark. It can so easily be crushed in the face of professionalism and the demands of investors. There’s a big temptation to give priority to structure and systems, and no one realises the company’s spirit is under threat until it is almost gone.

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Credits:
Source Article: The Soul Of A Startup
Author(s): Ranjay Gulati