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How to pair up with a startup

Boyd and Evans startup

High-growth startup businesses and large corporations can learn a lot from one another. But what’s the best way to forge a meaningful partnership? There are two principal routes, says Shameen Prashantham, writing for Harvard Business Review.

An international business and strategy academic, his speciality is researching this kind of useful connection – he calls it “dancing with gorillas”. He is a strong advocate for associations that, in theory, should be beneficial for both parties.

“Corporations possess resources and legitimacy that startups aspire for, while startups have agility and novel ideas that corporations value,” he says.

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Credits:
Source Article: The Two Ways For Startups And Corporations To Partner
Author(s): Shameen Prashantham