In the modern world of sales, Amazon is ever poised to make disruptive moves in any industry it sets its sights on. But it’s how it sells, rather than what it sells, that gives it the edge, says Per Bylund, writing for Entrepreneur.
Amazon realised its customers wanted their books delivered quickly and that this was equally as important as the standard of goods offered. Employing that discovery to shape future logistics, the company realised it could sell its customers anything they wanted.
If you want to shake up your own company or particular market sector, tapping into the Amazon mindset could be a good place to start: